Full internal and external environmental analysis of Morrisons Essay

Full internal and external environmental analysis of Morrisons - Essay Example It also offers British and continental foods and light snacks. It offers a wine bar filled with assorted fine and traditional wines, spirits and ales. It has a fruit and vegetable section. It also has a fresh flower section consisting of different flowers, shrubs and plants. Morrison runs a complete array of pharmacy products and services which provide private consulting. It has a complete set of over-the counter medicines, and a prescription collection system. The company also offers services such as petrol filling stations, dry cleaning and photo processing services. This supermarket chain has branches in Britain, Wales and Scotland. Morrison has its in-store label products which consists of â€Å"The Best† a brand which covers a range of meals made from the finest ingredients. It also has the Eat Smart a brand which refers to specific calorie, fat, sugar and salt controlled meals. It carries the â€Å"Betta Buy†, a brand which pertains to a select group of food and h ome products at low prices. Morrison’s â€Å"Organic† is a brand which caters to organic products. It has â€Å"At Home† brand which refers to quality home and accessory products. The â€Å"First Home† brand pertains to affordable home essentials products. Its brand â€Å"Complexions† covers cosmetics and make-up products and accessories. In Britain, the supermarkets are defined as stores with at least 2,000 square feet having three or more checkout counters. These modern supermarkets stock merchandise comprising of food groups and regular household items. (Curth, et. al., 2002). The Stakeholder’s Analysis is applied to the William Morrison Plc group. This analysis helps organizations focus on important areas of the business. (Learned, et.al., 1969) The project has several stakeholders. The first group of stakeholders is the consumers consisting of the family households such as the parents, children and other family members. Morrison is able to provide high-quality food

Supply chain management Essay Example | Topics and Well Written Essays - 2500 words - 3

Supply chain management - Essay Example To achieve this objective, there is a need of an organization to have an efficient supply chain that will make it possible for the organization to supply their products without passing on the extra costs of supply to their customers. In achieving this objective, the organization under consideration will manage to obtain a competitive advantage over its competitors. However, this is not the case, and it is because there are a variety of factors that determine the supply chain of a product. Some of these factors are beyond the control of business organizations (Lee and Lee, 2007). This is because they are influenced by the environmental conditions. This research paper is an examination of the global supply chain of coffee. It is important to denote that coffee is an important product, that is traded worldwide, and the balance of trade in regard to coffee production and manufacturing, is in favor of the developed countries, as opposed to the developing countries (Lindgreen and Maon, 2013). Coffee is one of the major sources of revenue for less developed countries, and it is always grown on large scale, for purposes of exportation. On this basis, coffee is a very valuable crop in less developed countries, since it is a source of livelihood. In analyzing the global supply chain of coffee, this paper will identify the power in which different actors in this supply chain hold in the market. It is important to denote that most production of coffee emanates from the third world countries, while the manufacturers of this coffee, popularly referred to as roasters are found in the first world countries. Global trade in coffee has been made possible because of the international liberalization of trade. Liberalization of trade involves reducing international barriers to trade in services and goods (Sherer, 2005). This principle is based on the concept that a market works better and most efficiently when competition existing in it, is less regulated. It is important to